You need an outlet to publish your thoughts. You need a place where you can invite influencers and customers to be interviewed. You can’t become an online influencer if you don’t create content.

For most users and brands, you’ll want to have accounts and identities with the major sites such as YouTube, Facebook, and Twitter. Try to stay consistent and use the same username for all identities so as not to confuse yourself or your audience.

Create thought pieces, how-to’s, explanations, videos, podcasts, or anything else that demonstrates your thought leadership in your space. This is where you form viewpoints that you hope to become leading opinions.